1. Here is a good article on the subjective theory of value.
2. One secret of success in life is "giving a lot of what costs a little." Being nice to people can get you places. From a business/product perspective, this thought translates into customer service and understanding sunk costs. From a personal perspective, this thought translates into understanding yourself, your shortcomings, and your desires. Many businesses fail because they overprice products and services that cost them nothing or very little. Many people fail because they won't be themselves. They overprice the ideas and qualities that come naturally to them.
3. If I could capture the feeling that a large cup of coffee after 5-6 hour night of sleep can give a person, then I could put the antidepressant industry out of business.
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